Team

Meet Our Team

At Alpha Tire, our commitment to delivering top-tier tire solutions is deeply rooted in a rich history of expertise and a genuine passion for the open road. Allow us to introduce you to the driving force behind our business – our CEO & Founder, Luis.

From a young age, Luis was immersed in the world of tires, inheriting a legacy of craftsmanship from his family of tire technicians. With his brother, father, and uncle as his guides, Luis honed his skills, laying a solid foundation upon which Alpha Tire stands today.

However, Luis's journey took an exciting turn when he pursued a career as an aircraft mechanic, traveling across the United States and perfecting his skills in mechanics, precision, and attention to detail. With each aircraft serviced, he deepened his expertise and work ethic, qualities he later brought back to his roots in Burlington, NC.

Upon returning home, Luis, alongside his brother-in-law & COO, Ricky, an accomplished aircraft mechanic himself, seized the opportunity to establish Alpha Tire. Their shared commitment to precision and quality, combined with Ricky's upbringing steeped in family values and hands-on experience, laid the groundwork for Alpha Tire's excellence.

As the business grew, Luis's father, Asuncion, with decades of tire industry experience, joined the team. His pride in seeing his sons continue the family legacy was palpable. Together, their dedication to craftsmanship seamlessly transitioned from aviation to the tire industry, establishing Alpha Tire as a symbol of excellence.

The team further expanded with the addition of Ana, Luis's childhood friend and CFO, who also honed her skills as an aircraft mechanic. Their collective expertise ensures that every tire serviced at Alpha Tire receives meticulous care, backed by years of experience and dedication.

At Alpha Tire, we go beyond just tires; we're in the business of trust, safety, and quality. With a foundation built on a family legacy and an unwavering commitment to excellence, Luis, Asuncion, Ricky, and Ana's combined experience and dedication set us apart, making Alpha Tire your trusted partner on the road.

Ready to work with our team? Call or visit us today!